Temporary to Permanent Part-Time Marketing Executive (22 Hours)
As the Marketing Executive you will be responsible for the development of creative concepts from design to completion. You will oversee many aspects of a marketing campaign throughout the lifecycle of a product.
The role is 22 hours and there is flexibilty with how these hours are worked.
Key responsibilities and accountabilities:
Managing all aspects of the marketing function developing, implementing and delivering the marketing plan.
Taking the lead and managing all aspects of the company’s external marketing communications activities with a key focus being delivering multi-channel marketing content.
Creating engaging and creative marketing content including video for use across a variety of platforms
Showcase strong copywriting skills in the development of writing blogs, technical brochures, proof-reading and amending to an excellent standard.
Manage and develop the company’s use of social media including: YouTube, LinkedIn, Twitter, Facebook etc.
Management of all aspects of external exhibitions, this includes but is not limited to organisation and promotion of display materials, promotional literature and budgetary controls of the event.
Developing lead-generation campaigns with sales staff primarily via eDM, online and social media marketing.
Measuring and analysing campaigns to ensure the company is getting improved returns on investment and be able to demonstrate the impact on the business.
Compliation of quarterly employee magazine.
Identifying and championing new lead campaign strategies based on experiences gained and ROI.
Working with sales on the development of sales documentation suitable for training and developing the knowledgebase of international distributors.
Working with Sales and Technical Product Leaders to identify and promote improvements and enhancements to the various product series.
Perform competitor analysis and prepare reports on findings, identifying market and application trends.
Liaising with external marketing suppliers and partners to ensure that they support the business while providing value for money.
Co-ordination of internal meetings as required.
Monitoring website analytics and producing reports detailing performance.
Creating measurable strategies for improving conversion rates across digital platforms.
Creation of new website content and regular organising and reviewing of website content.
Overseeing and developing marketing campaigns
Conducting research and analysing data to identify and define audiences
Devising and presenting ideas and strategies
Writing and proof-reading creative copy for technical brochures
Maintaining websites and looking at data analytics
Updating databases and using a customer relationship management (CRM) system
Evaluating effectiveness of campaigns and interpreting outcomes via Google Analytics and other relevant tools
Bing aware of industry trends and share knowledge internally